It is a primary activity that seeks outs, creates and then harvests business opportunities offering fair value as an exchange!
In reality, marketing (if it is to be truly effective) should be supporting the sales effort, rather than the other way around. In strategic selling terms the old supply-driven 4Ps of marketing and has been replaced with a more customer-centric model – SIVA (Solutions, Information, Value and Access).
To be a 21st Century Sales Driven Organisation, Sales Operations need to turn reactive tactical sales planning into proactive strategic sales thinking driving sales strategies create a sustainable competitive advantage and increase opportunities for incremental sales success and enhanced profit improvement.”
At Barrett we know that Sales Stratgy, rather than being driven on a tactical (day-to-day) basis as an element of the marketing mix, should be viewed as an independent Primary Activity in the value chain, with its own, unique support structure and mission.
Barrett has worked with thousands of business around the world helping them develop and implement their sales strategies and achieve business transformation. This has given us firsthand experience of the challenges many industries and markets face, especially now that world of business is changing so dramatically.
Barrett helped us zone in on some critical blind spots which ultimately assisted us greatly. Their approach is people oriented while at the same time being structured, detailed and scientific.
Southern Cross Broadcasting
Rated 5 out of 5
What can we help you overcome?
At Mind Your Emotion we help you to be the change you want to see in the world.
Barrett Sales Blog
The Incumbent’s Curse: You Earned Your Seat. Here Is How You Keep It.: In 30 seconds
The Problem. Winning a B2B account triggers a dangerous psychological shift. Salespeople who operated with sharp curiosity during the sale get comfortable once signed. They stop diagnosing...
Stop “Just Checking In”: How to Follow Up Like a Trusted Advisor: In 30 seconds
The Problem: A deal stalls, anxiety creeps in, and the salesperson sends the most destructive email in modern B2B: "Just checking in." In one line, months of trusted advisor positioning...
How to Keep Your Seat When Procurement Enters the Room: In 30 seconds
The Problem: After months of strategic selling, the deal lands on a procurement officer's desk whose mandate is to commoditise your offering and drive the price down. Salespeople either...
The Strategic Pushback: Why Saying ‘No’ Earns You the Right to Be There: In 30 seconds
The Problem: Clients routinely test sales professionals with compressed timelines, unjustified discounts, or requests to strip down the solution. Most salespeople fold, fearing the deal...
How to Survive the “Silent Assassin” in Your Next Client Meeting: In 30 seconds
The Problem: In buying committee meetings, sales professionals instinctively focus on the engaged, enthusiastic stakeholders and avoid the quiet, sceptical ones. That sceptic - the operational...
