Consulting Services
About Us
Overview
We are a Melbourne-based Business Consultancy Firm started in 1996.
Barrett is a business consulting & education firm specialising in ethical, human-centred sales strategies, systems, processes & practices.
Our Story
An ethical, effective approach to sales
We are a business consulting and education firm working with customers to create thriving sales cultures – with ethics and sustainability at its core.
Since opening our doors in 1995, we have worked with people and organisations – across the private, public, not for profit and government sectors – who challenge themselves to be extraordinary. Whether you’re a small business or a large organisation, our approach helps overcome the complexities of selling in the 21st century to attract real, sustainable sales results, even in the toughest markets.
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Barrett Sales Blog
The Founder Trap – When Your Success Becomes Your Ceiling: In 30 seconds
The Problem: You've built a $5M business on personal relationships and heroic effort - but that's your ceiling. 78% of companies with product-market fit fail to scale because the founder...
Is your tech stack full but your calendar empty? Let’s talk about the Conversation Gap: In 30 seconds
The Problem: B2B sales teams have world-class CRM systems and cutting-edge AI tools, yet pipelines are stalling. Research shows technology usage alone explains less than 1% of sales performance...
The “Just” Trap: How Lazy Leadership Kills Sales Performance: In 30 seconds
The Problem: Leaders use "just" language - "just use the CRM," "just focus on value" - which is lazy thinking disguised as decisiveness. This dumps complexity onto teams without frameworks,...
Sales Telemetry: Why Excellence Lives in 273 Micro-Steps: In 30 seconds
The Problem: Traditional "hero" sales models are fragile and unscalable. Personality-driven approaches leave organisations vulnerable when stars leave, and oversimplifying complex B2B sales...
The Simplicity Trap: Why Reducing Complexity Makes Selling Harder, Not Easier: In 30 seconds
The Problem: Leaders confuse complexity with clutter. They think "making life easier" means cutting steps and removing structure. Result? They create a vacuum where chaos takes over. Teams...
